I wanted to start doing my bit for the environment, reduce the negative effects I have on the world. I had questions… and lots of them.

Unable to find one place to easily access the answers to the simplest of environmental questions, I was baffled.

It would take much digging to find the information I needed. And I knew there would be others looking to answer the same questions.

I realised it would be silly to keep this newly accumulated knowledge to myself.

I wanted to create a place where people could go, to find these answers. And so, Ethical Shift was born.

Making it easier for people to understand climate change and what they can do to help, is the goal.

We all learn together.

If you have any questions or information you would like to share please get in touch at